{"id":568,"date":"2013-10-15T18:06:04","date_gmt":"2013-10-15T18:06:04","guid":{"rendered":"http:\/\/evergreensmallbusiness.com\/?p=568"},"modified":"2015-05-20T16:29:54","modified_gmt":"2015-05-20T16:29:54","slug":"has-a-jedi-knight-ever-visited-your-business","status":"publish","type":"post","link":"https:\/\/evergreensmallbusiness.com\/has-a-jedi-knight-ever-visited-your-business\/","title":{"rendered":"Has a Jedi Knight Ever Visited Your Business?"},"content":{"rendered":"
\"Picture<\/a>
Would you recognize a movie star if he or she visited your small business?<\/figcaption><\/figure>\n

You probably remember that Ewan McGregor played a young Obi-Wan Kenobi in the second set of Stars Wars movies: The Phantom Menace<\/em>, Attack of the Clones<\/em> and Revenge of the Sith<\/em>.<\/p>\n

What you may not remember (I didn\u2019t) is that the first Star Wars movie was partially filmed on location in Tunisia. Luke Skywalker\u2019s boyhood home was an actual underground home out in the North African desert.<\/p>\n

So anyway, a few days ago, I\u2019m watching the documentary \u201cLong Way Down<\/a>,\u201d which is about Ewan McGregor\u2019s and Charley Boorman\u2019s epic motorcycle journey from Scotland to South Africa. Because the trip takes the guys through Tunisia, they stop at the location used for Luke Skywalker\u2019s boyhood home, which is now a modest little tourist attraction.<\/p>\n

And so here\u2019s the really terribly weird thing that happens when McGregor visits the location: Nothing. Nothing <\/em>happens. In other words, nobody notices the Jedi knight. Not one person.<\/p>\n

Let me stop here and make sure you understand the oddity. You\u2019re a big enough Star Wars fan that you\u2019ve actually visited young Luke\u2019s boyhood home on your trip to North Africa. But you don\u2019t recognize the actor that plays young Obi-Wan in three of the Star Wars movies who happens to be loitering.<\/p>\n

And the proprietor? His staff? People in the business of playing off of the \u201cStar Wars\u201d story? They don\u2019t recognize it\u2019s Obi-Wan either.<\/p>\n

Before you say, \u201cWell, it\u2019s probably a thousand degrees in the sun and everybody\u2019s thirsty,\u201d note that because the guys are filming a documentary, they\u2019re accompanied by a film crew with cameras.<\/p>\n

At one point, Charley Boorman takes a picture of Ewan McGregor standing next to a giant Star Wars movie poster with Ewan McGregor in costume as a Jedi knight.<\/p>\n

McGregor\u2019s t-shirt has his name printed in giant letters across the back.<\/p>\n

The documentary (which is fun to watch for a million other reasons anyway) is almost worth watching for the absurdity of this single scene at the Skywalker home; Star Wars fans wandering around the boyhood home of young Luke Skywalker, oblivious to the Jedi Knight being followed by a camera crew.<\/p>\n

But beyond that, I wonder if three small business truisms don\u2019t also fall out of the event.<\/p>\n

Truism #1: We\u2019re Probably Often Way Too Oblivious<\/h2>\n

The first truism? Maybe we\u2019re often way too oblivious as we go about our daily business routines.<\/p>\n

I\u2019m regularly this same way, for the record. I\u2019ve got email to check, phone calls to return, and the antivirus software is bugging me about signing up for another three-year license.<\/p>\n

Only after I get this stuff done and, oh yeah, grab another cup of coffee, will I actually begin to do the stuff that I should be doing.<\/p>\n

But you know what? I need to be (and maybe you need to be) way more attentive to the people, opportunities, and threats walking into and out of lives. Otherwise, I can (and probably you can) easily cross paths with a Jedi knight\u2014and not even know it.<\/p>\n

Truism #2: Outstanding Products and Services Fail to Launch<\/h2>\n

Here\u2019s another truism that, I propose, drops out of this event: We (again, by \u201cwe\u201d I mean you and me and probably most other small business owners) probably fairly assume that a killer idea or maneuver will in fact work.<\/p>\n

I mean, sure, dumb ideas? Sloppy executions? Half-baked plans? We would expect those items to fail.<\/p>\n

But something we\u2019ve been really clever about, something amazing, something that’s really cool? Done deal, right? Open the champagne.<\/p>\n

But what McGregor\u2019s visit to the Skywalker home suggests is that sometimes even clever, amazing, really cool stuff fails.<\/p>\n

You can be a famous actor visiting one of the sites your most rabid fans make a pilgrimage to, and people can miss the whole thing, miss the whole point.<\/p>\n

Amazing. Mind-boggling. Totally unexpected.<\/p>\n

Truism #3: Do We All Occasionally Get Giant Opportunities?<\/h2>\n

A final truism I want to propose for your consideration: Do we all (occasionally) get these windfall opportunities to just totally explode our business\u2019s success or strength?<\/p>\n

Just to make this point: I am not talking about the modestly-lucky break. Something that\u2019s along the line of finding money in an old coat. No, I\u2019m talking about an unbelievably-good, blow-your-mind lucky break.<\/p>\n

Imagine, for example, that you are the small business owner running the little tourist attraction that is Luke Skywalker\u2019s home. You\u2019ve got a great asset, obviously. But you need to keep the attraction in the public\u2019s eyes. Visibility produces visiting tourists. Those visitors buy admission tickets, stop in your Star Wars bar, and pick up souvenirs in the gift shop.<\/p>\n

If this was your or my business, we could probably drum up all sorts of ways to gain more publicity and grow the visitor counts. But probably none of them would come close to the opportunity the actual owner missed by not (a) recognizing Ewan McGregor as Obi-Wan Kenobi and then not (b) snapping some photos and sharing the story with the media and travel guide publishers. One could get marketing mileage of that event for years.<\/p>\n

But I wonder if many of us probably experience these same sorts of near misses and just don\u2019t realize it.<\/p>\n","protected":false},"excerpt":{"rendered":"

You probably remember that Ewan McGregor played a young Obi-Wan Kenobi in the second set of Stars Wars movies: The Phantom Menace, Attack of the Clones and Revenge of the Sith. What you may not remember (I didn\u2019t) is that the first Star Wars movie was partially filmed on location in Tunisia. Luke Skywalker\u2019s boyhood […]<\/p>\n","protected":false},"author":1,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[12,5],"tags":[],"class_list":{"0":"post-568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"category-new-business","9":"entry"},"yoast_head":"\nHas a Jedi Knight Ever Visited Your Small Business<\/title>\n<meta name=\"description\" content=\"Are you a small business owner looking to execute your own Jedi knight mind tricks?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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