{"id":5163,"date":"2017-10-09T04:24:28","date_gmt":"2017-10-09T11:24:28","guid":{"rendered":"http:\/\/evergreensmallbusiness.com\/?p=5163"},"modified":"2018-10-12T10:10:11","modified_gmt":"2018-10-12T17:10:11","slug":"small-business-entrepreneur-route-financial-independence","status":"publish","type":"post","link":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/","title":{"rendered":"Small Business Entrepreneur Route to Financial Independence"},"content":{"rendered":"

\"Picture<\/a>This post talks about reasons to avoid the small business entrepreneur route to financial independence.<\/p>\n

I want to talk about this topic because last week\u2019s blog post promoted the idea that small business entrepreneurship counts as a valid approach for achieving financial independence<\/a>.<\/p>\n

While I think the argument presented in last week\u2019s post is correct, you need to know that like every strategy for achieving financial independence, the small business entrepreneurship strategy suffers certain flaws.<\/p>\n

Specifically, I see five practical flaws or problems with the idea that you can use small business entrepreneurship as a way to make a living, achieve financial independence, and then prepare for retirement.<\/p>\n

Flaw #1: You\u2019ve Already Got a Pretty Good Gig<\/h2>\n

You know what? You may already have a pretty secure job you like. Your job may compensate you with a better-than-average salary and great tax-free fringe benefits. You may work with people you like. Prospects for the industry your employer operates in may be good and getting better. And what\u2019s more, you may have a great aptitude to do the things you\u2019re already doing in your regular job.<\/p>\n

In this sort of situation\u2014I\u2019m just going to say it\u2014 I don\u2019t think small business entrepreneurship makes a whole lot of sense.<\/p>\n

Small business ownership requires you to bear additional risk, make extra effort, and invest your family\u2019s (probably scarce) financial resources. To me\u2014and I\u2019ve spent almost my entire adult life running my own small business\u2014those investments of your time and treasure just don\u2019t seem to make as much sense if you\u2019re already, right now, someplace \u201cpretty darn good.\u201d<\/p>\n

Flaw #2: Mostly-Complete \u201cFIRE\u201d or \u201cBogleheads\u201d Plan<\/h2>\n

Another reason to avoid small business ownership? If you\u2019ve mostly completed a \u201cMr.-Money-Mustache-style\u201d FIRE plan or a \u201cBogleheads-style\u201d retirement plan, I don\u2019t think the small business entrepreneurship route makes much sense either. Let me explain.<\/p>\n

If you have mostly completed a Bogleheads-style financial plan, you\u2019ve nearly won the game. (Good job, by the way.) The big flaws I pointed out a couple weeks ago in another blog post<\/a> aren\u2019t even risk areas for you anymore. You simply don\u2019t have much reason to change course.<\/p>\n

And if you\u2019ve mostly completed a Mr.-Money-Mustache-style FIRE plan? Well, in your case, sure, small business entrepreneurship may<\/em> make sense. But what you want to do, if you\u2019ve nearly achieved FIRE status, is simple: finish the plan. You can, once you are retired, start a small business if you want. (Running a small business in retirement can actually be a pretty good idea.) But gosh you ought not change course late in a plan. Especially when the plan has worked. (Good job on this, too, by the way.)<\/p>\n

\n

\"Picture<\/a>Free Download:<\/strong> If you are just starting out with a Bogleheads-style or Mr. Money Mustache-style retirement plan, I have a free retirement planning e-book you might might find truly useful…<\/p>\n

My little “Thirteen Word Retirement Plan” e-book outlines a simple approach that many people can use to join the top ten percent…<\/p>\n

More information appears here “Thirteen Word Retirement Plan<\/a>“.<\/p>\n

\n

Flaw #3: Unbearable Financial or Emotional Risk<\/h2>\n

On to another practical flaw\u2026<\/p>\n

Running a small business jacks your risk. Now, of course, relying on a single employer causes you to bear quite a bit of risk, too.<\/p>\n

But small business ownership means you\u2019re risking capital and time in a venture that may provide plenty of upside, but also surely presents big downside risks, too.<\/p>\n

Even beyond the financial and entrepreneurial risk, small business may emotionally burden the entrepreneur, his or her spouse, and even the entrepreneur\u2019s family with extra stress.<\/p>\n

Many people just aren\u2019t comfortable bearing the fluctuating income that a small business often produces.<\/p>\n

Many people don\u2019t like, for good rational reasons, having a large percentage of the family net worth tied up in a single high-risk and potentially-leveraged asset\u2014even if the asset generates a generous return on investment.<\/p>\n

If you or your family aren\u2019t comfortable bearing the risk, therefore, I think that discomfort counts as a good reason to avoid small business entrepreneurship. A really good reason.<\/p>\n

Oh, and a related comment: If you or your family don\u2019t think there\u2019s a lot of risk? Yeah, that\u2019s going to be a problem too. (I say this because if you guys think there\u2019s not going to be risk, possibly that\u2019s because you guys just don\u2019t yet<\/em> understand what the family is getting into.)<\/p>\n

Flaw #4: Inability to Cross Knowledge Thresholds<\/h2>\n

Let me now mention something that represents another flaw, or problem, related to small business entrepreneurship.<\/p>\n

My observation and then the popular academic research support the idea that you need a good amount of knowledge and information about how to run a business in order to succeed.<\/p>\n

You\u2019ll need explicit knowledge of the sort covered in any undergraduate business major program, including stuff like how to do basic accounting. (Explicit knowledge is the stuff you can learn in any traditional manner such as from a class or book.)<\/p>\n

You will also need tacit knowledge about the industry in which you operate, your competitors, the products and services you sell, and a whole bunch of other stuff, too. (Tacit knowledge refers to knowledge you can\u2019t get any place like a book or classroom and so need to learn in all sorts of other, informal, unstructured, and often inefficient ways.)<\/p>\n

Note:<\/strong> Harvard Business Review published a classic discussion of this idea nearly thirty years ago, which is\u00a0available\u00a0here<\/a>.<\/p>\n

You will, therefore, need to either possess or quickly acquire both this explicit and tacit knowledge in order to prudently pursue the small business entrepreneurship route to financial independence.<\/p>\n

If you\u2019re unable or unwilling to quickly get the required knowledge, small business entrepreneurship probably doesn\u2019t work. At least in my opinion.<\/p>\n

\n

\"\"<\/a>Tip:<\/strong> While we’re on the subject of stuff you want or need to know, can I mention something?<\/p>\n

Federal and state tax laws provide small businesses with dozens of powerful tactics for cutting taxes.<\/p>\n

If you want help or more information about this, consider our popular downloadable ebook “Small Businesses Tax Deduction Secrets<\/a>“.<\/p>\n

\n

Flaw #5: No Slacking Off<\/h2>\n

One final quick flaw related to small business. Some jobs let you coast. Some jobs let you, let\u2019s be honest, slack off. You can\u2019t do that with a small business.<\/p>\n

You don\u2019t need to work 60 or even 40 hours a week. But you do need to continue earning the patronage of your customers and clients. And that means you need to provide them with better-than-average products and services.<\/p>\n

Further, you need to continue to deserve the loyalty of key employees and vendors. Those folks probably lose patience, understandably, if you aren\u2019t putting anything into the relationship.<\/p>\n

Despite the picture portrayed in some movies and television shows, then, small business ownership doesn\u2019t really ever let you check out of your business for extended time intervals. Sorry.<\/p>\n

Final Remarks about Small Business Entrepreneur Route to Financial Independence<\/h2>\n

Two quick comments in closing about taking the small business entrepreneur route to financial independence.<\/p>\n

First, if you\u2019ve read the preceding paragraphs and think, \u201cWell, yeah Steve, I get all that\u2026 but I still think it sounds like a good idea\u2026\u201d, then I think you should<\/em> consider the small business entrepreneurship thing. Don\u2019t forget about the stuff discussed in the preceding paragraphs. But don\u2019t let my Debbie-Downer discussion spoil your dream.<\/p>\n

Second, just so you know, the only real job I myself ever had was working at Arthur Andersen & Co, then the world\u2019s largest public accounting firm, the first three years after I completed my MBA. After that job and one brief position with a venture capital funded startup, I always worked in my own small business. And, yeah, looking back, I wouldn\u2019t do any differently second time around.<\/p>\n

Other Posts for a Small Business Entrepreneur<\/h2>\n

Seven Reasons for Starting Your Own Business<\/a><\/p>\n

Six Common Formulas for Small Business Success<\/a><\/p>\n

Your Real Odds of Succeeding in Small Business<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This post talks about reasons to avoid the small business entrepreneur route to financial independence. I want to talk about this topic because last week\u2019s blog post promoted the idea that small business entrepreneurship counts as a valid approach for achieving financial independence. While I think the argument presented in last week\u2019s post is correct, […]<\/p>\n","protected":false},"author":1,"featured_media":5169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,10,16],"tags":[],"class_list":{"0":"post-5163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-business","8":"category-personal-finance","9":"category-strategy","10":"entry"},"yoast_head":"\nSmall Business Entrepreneur Route to Financial Independence<\/title>\n<meta name=\"description\" content=\"The small business entrepreneur route to financial independence works, but you ought not begin this journey until you understand the risks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Entrepreneur Route to Financial Independence\" \/>\n<meta property=\"og:description\" content=\"The small business entrepreneur route to financial independence works, but you ought not begin this journey until you understand the risks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/\" \/>\n<meta property=\"og:site_name\" content=\"Evergreen Small Business\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-09T11:24:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-12T17:10:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evergreensmallbusiness.com\/wp-content\/uploads\/2017\/09\/iStock-526142784.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Nelson CPA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SeattleCPA\" \/>\n<meta name=\"twitter:site\" content=\"@SeattleCPA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Nelson CPA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/\"},\"author\":{\"name\":\"Stephen Nelson CPA\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/#\\\/schema\\\/person\\\/81bbd61b04df6d67d261eaa871e65e36\"},\"headline\":\"Small Business Entrepreneur Route to Financial Independence\",\"datePublished\":\"2017-10-09T11:24:28+00:00\",\"dateModified\":\"2018-10-12T17:10:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/\"},\"wordCount\":1366,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/iStock-526142784.jpg\",\"articleSection\":[\"New business\",\"personal finance\",\"Strategy\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/\",\"url\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/\",\"name\":\"Small Business Entrepreneur Route to Financial Independence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/iStock-526142784.jpg\",\"datePublished\":\"2017-10-09T11:24:28+00:00\",\"dateModified\":\"2018-10-12T17:10:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/#\\\/schema\\\/person\\\/81bbd61b04df6d67d261eaa871e65e36\"},\"description\":\"The small business entrepreneur route to financial independence works, but you ought not begin this journey until you understand the risks.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/iStock-526142784.jpg\",\"contentUrl\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/iStock-526142784.jpg\",\"width\":724,\"height\":483,\"caption\":\"Picture showing two paths in a weed, a representation of small business entrepreneur route to financial independence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/small-business-entrepreneur-route-financial-independence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Small Business Entrepreneur Route to Financial Independence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/\",\"name\":\"Evergreen Small Business\",\"description\":\"Actionable Insights from Small Business CPAs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/#\\\/schema\\\/person\\\/81bbd61b04df6d67d261eaa871e65e36\",\"name\":\"Stephen Nelson CPA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa0c0563c8278d739d19e83181897fe96010490739f2050455931c5de2bf7fdd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa0c0563c8278d739d19e83181897fe96010490739f2050455931c5de2bf7fdd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa0c0563c8278d739d19e83181897fe96010490739f2050455931c5de2bf7fdd?s=96&d=mm&r=g\",\"caption\":\"Stephen Nelson CPA\"},\"url\":\"https:\\\/\\\/evergreensmallbusiness.com\\\/author\\\/seattlecpa2014\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Small Business Entrepreneur Route to Financial Independence","description":"The small business entrepreneur route to financial independence works, but you ought not begin this journey until you understand the risks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/","og_locale":"en_US","og_type":"article","og_title":"Small Business Entrepreneur Route to Financial Independence","og_description":"The small business entrepreneur route to financial independence works, but you ought not begin this journey until you understand the risks.","og_url":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/","og_site_name":"Evergreen Small Business","article_published_time":"2017-10-09T11:24:28+00:00","article_modified_time":"2018-10-12T17:10:11+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/evergreensmallbusiness.com\/wp-content\/uploads\/2017\/09\/iStock-526142784.jpg","type":"image\/jpeg"}],"author":"Stephen Nelson CPA","twitter_card":"summary_large_image","twitter_creator":"@SeattleCPA","twitter_site":"@SeattleCPA","twitter_misc":{"Written by":"Stephen Nelson CPA","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#article","isPartOf":{"@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/"},"author":{"name":"Stephen Nelson CPA","@id":"https:\/\/evergreensmallbusiness.com\/#\/schema\/person\/81bbd61b04df6d67d261eaa871e65e36"},"headline":"Small Business Entrepreneur Route to Financial Independence","datePublished":"2017-10-09T11:24:28+00:00","dateModified":"2018-10-12T17:10:11+00:00","mainEntityOfPage":{"@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/"},"wordCount":1366,"commentCount":1,"image":{"@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#primaryimage"},"thumbnailUrl":"https:\/\/evergreensmallbusiness.com\/wp-content\/uploads\/2017\/09\/iStock-526142784.jpg","articleSection":["New business","personal finance","Strategy"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/","url":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/","name":"Small Business Entrepreneur Route to Financial Independence","isPartOf":{"@id":"https:\/\/evergreensmallbusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#primaryimage"},"image":{"@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#primaryimage"},"thumbnailUrl":"https:\/\/evergreensmallbusiness.com\/wp-content\/uploads\/2017\/09\/iStock-526142784.jpg","datePublished":"2017-10-09T11:24:28+00:00","dateModified":"2018-10-12T17:10:11+00:00","author":{"@id":"https:\/\/evergreensmallbusiness.com\/#\/schema\/person\/81bbd61b04df6d67d261eaa871e65e36"},"description":"The small business entrepreneur route to financial independence works, but you ought not begin this journey until you understand the risks.","breadcrumb":{"@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#primaryimage","url":"https:\/\/evergreensmallbusiness.com\/wp-content\/uploads\/2017\/09\/iStock-526142784.jpg","contentUrl":"https:\/\/evergreensmallbusiness.com\/wp-content\/uploads\/2017\/09\/iStock-526142784.jpg","width":724,"height":483,"caption":"Picture showing two paths in a weed, a representation of small business entrepreneur route to financial independence"},{"@type":"BreadcrumbList","@id":"https:\/\/evergreensmallbusiness.com\/small-business-entrepreneur-route-financial-independence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/evergreensmallbusiness.com\/"},{"@type":"ListItem","position":2,"name":"Small Business Entrepreneur Route to Financial Independence"}]},{"@type":"WebSite","@id":"https:\/\/evergreensmallbusiness.com\/#website","url":"https:\/\/evergreensmallbusiness.com\/","name":"Evergreen Small Business","description":"Actionable Insights from Small Business CPAs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/evergreensmallbusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/evergreensmallbusiness.com\/#\/schema\/person\/81bbd61b04df6d67d261eaa871e65e36","name":"Stephen Nelson CPA","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/fa0c0563c8278d739d19e83181897fe96010490739f2050455931c5de2bf7fdd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fa0c0563c8278d739d19e83181897fe96010490739f2050455931c5de2bf7fdd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa0c0563c8278d739d19e83181897fe96010490739f2050455931c5de2bf7fdd?s=96&d=mm&r=g","caption":"Stephen Nelson CPA"},"url":"https:\/\/evergreensmallbusiness.com\/author\/seattlecpa2014\/"}]}},"_links":{"self":[{"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/posts\/5163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/comments?post=5163"}],"version-history":[{"count":0,"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/posts\/5163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/media\/5169"}],"wp:attachment":[{"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/media?parent=5163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/categories?post=5163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evergreensmallbusiness.com\/wp-json\/wp\/v2\/tags?post=5163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}